**Free includes:**

- Unlimited clicks & scans
- QR Code customizations
- Custom back-halves
- Connects natively to your favorite tools

Everything in Free, plus:

- 30 days of click & scan data
- UTM builder
- Link & QR Code redirects
- AI-powered creation and performance analysis with Bitly Assist

Everything in Core plus:

- Complimentary custom domain*
- 120 days of click & scan data
- Bulk link & QR Code creation

Everything in Growth plus:

- Campaign-level tracking & reporting
- City-level & device type data
- Mobile deep linking

# Pricing for brands and businesses of all sizes

## Connect to your audience with branded links, QR Codes, and landing pages that will get their attention.

**New:** Bitly Assist is here—create links and analyze performance with AI, included on Core plans and above.

** Save up to 34% with our annual plans**

| Plan        | Monthly Price | Annual Price | Links          | QR Codes       | Landing Pages   |
|-------------|---------------|--------------|----------------|----------------|------------------|
| Free       | $0            | Forever      | 5 links        | 2 QR Codes     | 2 landing pages/mo|
| Core       | $10           | $120         | 100 links      | 5 QR Codes     | 5 landing pages/mo|
| Growth     | $29           | $348         | 500 links      | 10 QR Codes    | 10 landing pages/mo|
| Premium    | $199          | $2,388       | 3,000 links    | 200 QR Codes   | 20 landing pages/mo|
| Enterprise  | Custom        | Custom       | Custom         | Custom         | Custom           |

### Detailed Feature Comparison

| Feature       | Free         | Core         | Growth       | Premium      | Enterprise   |
|---------------|--------------|--------------|--------------|-------------|--------------|
| Short Links   | 5/mo         | 100/mo       | 500/mo       | 3,000/mo    | Custom       |
| Redirects     | -            | 5/mo         | 20/mo        | 110/mo      | Custom       |
| Branded Links | -            | -            | Included      | Included     | Included     |
| Auto-Branded Links | -      | -            | -            | -           | Custom       |
| Custom Back-Halves | 3/mo    | 100/mo       | 500/mo       | 3,000/mo    | Custom       |
| Link Clicks   | Unlimited    | Unlimited     | Unlimited    | Unlimited    | Unlimited    |
| Mobile Deep Links | -       | -            | -            | Included     | Included     |
| Link Expiration  | -         | -            | Included     | Included     | Included     |
| Bulk Creation  | -           | -            | 100/upload   | 3,000/upload | Custom       |

### Custom Landing Pages

| Feature                     | Free          | Core          | Growth        | Premium      | Enterprise   |
|-----------------------------|---------------|----------------|---------------|-------------|--------------|
| Quantity                    | 2             | 5              | 10            | 20          | Custom       |
| Branding                    | Bitly Branded | Enhanced       | Enhanced      | Enhanced    | Enhanced     |
| Customization Options        | Limited       | Advanced       | Advanced      | Advanced    | Advanced     |
| Digital Business Card        | Limited       | Advanced       | Advanced      | Advanced    | Advanced     |
| YouTube Embed               | Included      | Included       | Included      | Included     | Included     |
| Profile & Background Image Upload | Included  | Included       | Included      | Included     | Included     |
| Social Icons                | Included      | Included       | Included      | Included     | Included     |
| QR Code                    | Included     | Included       | Included      | Included     | Included     |

### AI & Automation *

| Feature                              | Free          | Core          | Growth        | Premium      | Enterprise   |
|--------------------------------------|---------------|----------------|---------------|-------------|--------------|
| AI Assistant Integrations            | Included      | Included       | Included      | Included     | Included     |
| AI-powered automated back halves      | Included      | Included       | Included      | Included     | Included     |
| Bitly Assist                        | -             | Included       | Included      | Included     | Included     |
| AI Custom Domain Generator            | -             | -              | Included      | Included     | Included     |
| Bitly MCP                           | Included      | Included       | Included      | Included     | Included     |

### Customer Success

| Feature                            | Free          | Core          | Growth        | Premium      | Enterprise   |
|------------------------------------|---------------|----------------|---------------|-------------|--------------|
| Help Center                        | Included      | Included       | Included      | Included     | Included     |
| Support                            | -             | Basic          | Basic         | Basic       | Priority     |
| Customer Success Manager           | -             | -              | -             | -           | Assigned     |
| Onboarding & Setup                | -             | -              | -             | -           | Personalized  |

Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen.

### More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.